In order to further promote awareness of the concept of the Fukuoka City Ordinance on Elimination of Discrimination against Persons with Disabilities, such as “unreasonable discriminatory treatment” and “provision of reasonable accommodation,” a video was created in consultation with organizations of persons with disabilities.

The “disability” in the social model should not be eliminated by a one-way act of “helping those in need,” but rather by building an affluent society that is easy for everyone to live in, based on awareness through communication.

Therefore, we used non-verbal animation techniques to create a story in which the main character learns about the necessary considerations and ideas for people with disabilities through helping and being helped by various people with disabilities as he travels through the city of Fukuoka.

We were in charge of concept design, video production, and digital advertising.